Hub
Google indexing + Search Console: start here
If search impressions are near-zero, the bottleneck is often not “content quality”. It is indexing. This hub groups the shortest, most practical paths to get pages discovered, crawled, and indexed.
Essentials
- GSC setup (Next.js + Vercel)
Verify, submit sitemap, and sanity-check coverage. The shortest path to “is Google seeing us?”.
- Discovered - currently not indexed (checklist)
When Google knows the URL but won’t crawl it. Fix discovery, crawl budget, and signals.
- Crawled - currently not indexed (playbook)
When Google fetched the page but decided not to index it. Create priority + uniqueness.
Extras
- Canonical + hreflang pitfalls (Next.js)
A common silent killer for multilingual sites: canonical confusion and hreflang drift.
- Minimal GTM/GA4 event plan
If traffic is low, measurement must be clean. A minimal analytics plan you can trust.